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  • Research Article
  • Open Access

"WBC over DVB-H" Testbed Design, Development and Results

EURASIP Journal on Wireless Communications and Networking20102010:769683

  • Received: 28 May 2009
  • Accepted: 14 October 2009
  • Published:


The wireless billboard channels (WBCs) are integral part of the ubiquitous consumer wireless world (UCWW)—a wireless next generation network proposal. The WBCs are used by the service providers to broadcast advertisements of their (wireless) services to the mobile terminals so that the mobile users may discover and associate with the "best" services following the user-driven ''always best connected and best served'' paradigm. A three-layer system architecture of WBCs established over the digital video broadcasting-handheld (DVB-H) standard is presented. The design and development of a corresponding ''WBC over DVB-H'' experimental testbed are described. Various results obtained from the testbed are presented and explained.


  • Information System
  • Service Provider
  • System Application
  • Generation Network
  • System Architecture

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Authors’ Affiliations

Telecommunications Research Centre, University of Limerick, Limerick, Ireland


© Zhanlin Ji et al. 2010

This article is published under license to BioMed Central Ltd. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.