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"WBC over DVB-H" Testbed Design, Development and Results


The wireless billboard channels (WBCs) are integral part of the ubiquitous consumer wireless world (UCWW)—a wireless next generation network proposal. The WBCs are used by the service providers to broadcast advertisements of their (wireless) services to the mobile terminals so that the mobile users may discover and associate with the "best" services following the user-driven ''always best connected and best served'' paradigm. A three-layer system architecture of WBCs established over the digital video broadcasting-handheld (DVB-H) standard is presented. The design and development of a corresponding ''WBC over DVB-H'' experimental testbed are described. Various results obtained from the testbed are presented and explained.

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Correspondence to Ivan Ganchev.

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Open Access This article is distributed under the terms of the Creative Commons Attribution 2.0 International License ( ), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Ji, Z., Ganchev, I. & O'Droma, M. "WBC over DVB-H" Testbed Design, Development and Results. J Wireless Com Network 2010, 769683 (2010).

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  • Information System
  • Service Provider
  • System Application
  • Generation Network
  • System Architecture