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Table 2 Internal variables measure of network service model

From: Evaluation of network service model based on network convergence

First-level index

Second-level index

Measuring questions

Internal factors

Value proposition (η1)

The enterprise defines target customers clearly with uniquely consistent value proposition (y1)

The enterprise can keep exploring consumers’ new demands (y2)

The enterprise proposes new value propositions based on the changes of its strategic resources and core capabilities (y3)

Value creation (η2)

The provided value to customers by the enterprise has new changes (y4)

The enterprise adapts new methods for obtaining profits (y5)

The enterprise has a good position in the industrial chain and obtains main profits in the value chain (y6)

Compared with other companies, the profit model of the enterprise has more advantages (y11)

Value transfer (η3)

The enterprise creates a new model of the marketing channel (y7)

The enterprise’s methods in contacting and maintaining consumers change (y8)

Value network (η4)

The enterprise cooperation network updates and explores, while emphasizing the win-win target (y9)

The enterprise can improve its capability through obtaining new information, resources and markets from the value network, or through studying (yl0)

Interface rule (η5)

The enterprise establishes a synergistic mechanism for all parts of its service model to prevent the external imitation (y12)

The enterprise breaks the normal component complex of the service model, and the interface combination of the business activities and distribution is different from other enterprises in the industry (y13)

The enterprise innovates the components and interface rules of the service model (y14)

Generally, the service model of the enterprise is innovative (y15)