From: Evaluation of network service model based on network convergence
First-level index | Second-level index | Measuring questions |
---|---|---|
Internal factors | Value proposition (η1) | The enterprise defines target customers clearly with uniquely consistent value proposition (y1) |
The enterprise can keep exploring consumers’ new demands (y2) | ||
The enterprise proposes new value propositions based on the changes of its strategic resources and core capabilities (y3) | ||
Value creation (η2) | The provided value to customers by the enterprise has new changes (y4) | |
The enterprise adapts new methods for obtaining profits (y5) | ||
The enterprise has a good position in the industrial chain and obtains main profits in the value chain (y6) | ||
Compared with other companies, the profit model of the enterprise has more advantages (y11) | ||
Value transfer (η3) | The enterprise creates a new model of the marketing channel (y7) | |
The enterprise’s methods in contacting and maintaining consumers change (y8) | ||
Value network (η4) | The enterprise cooperation network updates and explores, while emphasizing the win-win target (y9) | |
The enterprise can improve its capability through obtaining new information, resources and markets from the value network, or through studying (yl0) | ||
Interface rule (η5) | The enterprise establishes a synergistic mechanism for all parts of its service model to prevent the external imitation (y12) | |
The enterprise breaks the normal component complex of the service model, and the interface combination of the business activities and distribution is different from other enterprises in the industry (y13) | ||
The enterprise innovates the components and interface rules of the service model (y14) | ||
Generally, the service model of the enterprise is innovative (y15) |