Table 17 Generated direct revenues for the freemium and premium Wi-Fi model as calculated by Eqs. 11–14
Parameter | Explanation | Freemium | Premium |
|---|---|---|---|
DRads | Undiscounted revenue from ads per year | €528,000 | 0 |
DRtickets | Undiscounted revenue from subscription tickets per year | €1,980,000 | €2,480,000 |
DRundiscounted | Total undiscounted direct revenue per year | €2,508,000 | €2,480,000 |
DR | Total discounted revenues (for 4 years) | €8,625,012 | €8,528,720 |