Table 18 Indirect revenue parameters shared for all three Wi-Fi models
Parameter | Explanation | Value | Quality |
|---|---|---|---|
Sales | Yearly total revenue of the mall | €240,000,000 | 5 |
Cust | Yearly mall visitors | 40,000,000 | 5 |
Saleshourly | Hourly net revenue gained from customers who spend longer time inside due to Wi-Fia | 8 | 1 |
t incr | Time that a Wi-Fi user spends longer in the mall (compared to non-users) | 15 min | 1 |
Salesincr | The increase of sales due to more exposure to ads in the shopping mall | 3% | 5 |