Table 20 Indirect revenue streams for different Wi-Fi models
Parameter | Explanation | Value free | Value freemium | Value premium |
|---|---|---|---|---|
IDRcustomer | Undiscounted revenue by increase in customers per year | €4,800,000 | €2,400,000 | 0 |
IDRtime | Undiscounted revenue by increased sales longer time spent in mall per year | €120,000 | €120,000 | €16,000 |
IDRads | Undiscounted revenue by increased sales through targeted ads per year | €1,080,000 | €1,080,000 | €144,000 |
IDRpercentage | Percentage of the estimated revenues the venue owner can charge. | 10% | 10% | 10% |
IDRundiscounted | Total indirect revenues per year | €600,000 | €360,000 | €16,000 |
IDR | Total discounted indirect revenues (for 4 years) | €2,063,400 | €1,238,040 | €55,024 |