Table 1 Tourist information record of a typical tourism e-commerce Web site
Information type | Information item | Information extraction purpose |
|---|---|---|
Website registration information | Reminder of user name, password and password used in Web site registration | Visitors can avoid filling in the same information repeatedly during the booking process and improve the booking efficiency by registering their usernames |
Customer basic information | Name, ID number, passport/visa information, age, occupation, telephone, e-mail, address, etc. | Description of tourists and basis of market segmentation |
Tourism preference | When do tourists want to start traveling most? Which airline do they want to take the most? How often do they fly? What kind of car do they like to rent the most? What kind of hotel do they prefer to stay in? | After the server stores the preference information of tourists, it will automatically track the preference of tourists to find qualified products and services. Tourism agencies can also use the information database to conduct more targeted active marketing |
Interested tourist destinations | What information do tourists most want to know about tourist destinations? | Provide local weather, cultural environment, tourist features and currency exchange information according to the destination chosen |
Accumulate customers’ consumption | The electronic commerce system automatically counts the amount of tourists’ booking on the Web site, such as room days and flight distances | Can be used as an integral and promotional reward basis |